About the project Decorativa is a small Interior design firm based in Melbourne, Florida USA focusing on planning, refurbishing and decorating homes. Refurbishing plays a big role in the business, mainly because of the relative small budget it needs in order to renew an entire home. Applying paint and finishes developed right in the studio, makes up for an unique mark and feeling, deriving away from the common outcome that one may find in a large home store.
The brief Its owner approach us to develop an identity that reflects the artistic flair and one of a kind solutions she delivers to her clients.
What we did Drawing inspiration from the Art Deco architecture found in Miami, Florida, we designed a simple, geometric identity that is placing its modular feel in the movement and rearranging of space in order to create a new, and customized one. Having bold accents of color on full neutral color display, we convey the transforming nature of space even when paint is applied.
The Before and After imagery is needed to make a statement of the impact even with lesser budget a makeover can have.