About the project We were approached to design a packaging for a premium salami with a name derived from the four main ingredients.
The brief Four Princes represents four wild animals from the Carpathian Mountains in Romania chosen to be the masters in creating a very special salami recipe. Sold as a private label in some of the top delicatessen stores in Romania, and outside the country, the design needed to represent the high-quality crafted process.
What we did With an acquired taste for the connoisseurs, we chose to design a restrained, contemporary solution with cues drawn from the Royal Coat of Arms of Romania. Having a two color pallette, and using copper into the illustration we convey a modern feel rooted in a historic period. We honoured the animals by creating a profile graphic depiction through a vector etching technique.